This Bing Ads script fetches campaign and keyword performance data for the last 30 days, calculates the total impressions and Quality Score contribution for each keyword, and sends an email report with the results using the SendGrid email service. This helps advertisers monitor their campaign and keyword performance metrics efficiently.

1. Regular Performance Monitoring: Automate the monitoring of campaign and keyword performance by receiving regular email reports.
2. Performance Audits: Use the script to conduct periodic audits of account performance, focusing on key metrics like impressions and Quality Score.
3. Optimization Insights: Gain insights into high-performing keywords and campaigns to optimize for better results.

How do I enable the SendGrid API for this script?

Sign up for a SendGrid account, create an API key, and add the API key to the SENDGRID_API_KEY variable in the script.

What happens if there are no impressions?

If no campaigns or keywords have impressions, the email will indicate the total impressions as 0.

Can I modify the time range for fetching data?

Yes, you can modify the TIME_RANGE variable to specify a different date range (e.g., "LAST_7_DAYS", "LAST_14_DAYS").

How frequently should I run this script?

It depends on your monitoring needs. You can run the script daily, weekly, or monthly to get regular performance updates.

What email address should I use in the script?

Use the email address where you want to receive the performance report. Make sure the email address is correct and accessible.