This Google Ads script automates the exclusion of keywords from Dynamic Search Ads (DSA) ad groups. It identifies specific match types of keywords from campaigns and adds them as negative keywords to the corresponding DSA ad groups, ensuring better targeting and efficiency.

1. Prevent Overlap: Ensure DSA ad groups do not compete with specified match types of keywords from other campaigns by excluding them.
2. Optimize Targeting: Improve the efficiency of your DSA campaigns by avoiding redundant keywords.
3. Automate Management: Save time by automating the exclusion of specified match types of keywords from DSA ad groups.

How do I set up the script?

Copy the script into your Google Ads script editor. Update the DSA_ADGROUP_NAME and KEYWORD_TYPES variables with your desired values.

What does the LOG variable do?

The LOG variable enables logging. Set it to true to check for errors and monitor actions, and set it to false to improve script performance once it runs smoothly.

Can I use partial ad group names for the DSA selector?

Yes, the script uses regular expressions to match ad group names containing the specified strings.

How often should I run this script?

It is recommended to run the script regularly (e.g., daily or weekly) to keep your DSA ad groups updated with the latest negative keyword exclusions.

Can I log the actions performed by the script?

Yes, set the LOG variable to true to enable logging of actions such as finding and excluding keywords.