Ad Schedule Bid Adjustment Script
Automate your Google Ads bid adjustments for ad schedules by using this script, which evaluates performance metrics like CPA or ROAS and makes necessary bid modifications. This helps ensure your campaigns are cost-effective and meet performance goals.
Full description (What does the script do)
This script automates bid adjustments for ad schedules in Google Ads based on CPA or ROAS targets. It evaluates the performance of ad schedules over a specified date range and adjusts bids accordingly to optimize campaign performance.
Example Use Cases
Performance Optimization: Adjust bids for ad schedules to improve overall campaign performance by targeting specific time slots that perform better.
Cost Management: Lower bids during less profitable time slots to manage and reduce costs effectively.
Automation of Manual Tasks: Automate the otherwise manual and tedious process of adjusting bids based on performance data.
Frequently Asked Questions
What happens if the KPI is set to something other than "CPA" or "ROAS"?
The script will throw an error and stop execution. Ensure the KPI is set correctly.
Can I use multiple values for the CAMPAIGN_LABEL?
No, only one campaign label can be used at a time. Leave it empty to include all campaigns.
What if I leave the minimum thresholds empty?
If the minimum thresholds are left empty, the script will include all ad schedules regardless of their performance metrics.
How are bid adjustments calculated?
For CPA: New bid = Campaign CPA / Schedule CPA.
For ROAS: New bid = Schedule ROAS / Campaign ROAS.
What if the calculated bid adjustment is outside the MAX_BID and MIN_BID limits?
The script will set the bid adjustment to the nearest limit within the specified range.
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About the listing author
I’ve spent 9 years mastering PPC, specializing in scaling accounts to new heights. I credit much of my success to automation through scripts, which have become essential…
I’ve spent 9 years mastering PPC, specializing in scaling accounts to new heights. I credit much of my success to automation through scripts, which have become essential…