How do I schedule a Google Ads script to run at specific times?

Why Schedule Google Ads Scripts?

Scheduling scripts is important because it helps you:

• Save Time: You don’t have to log in and run them manually every day.
• Increase Efficiency: Let your scripts work when you need them, like during off-peak hours or specific days of the week.
• Automate Reactions: If your ads need to adjust for special sales or events, scripts can handle it without you needing to remember to do it.

Steps to Schedule a Google Ads Script

Here’s how you can schedule a Google Ads script to run at specific times:

Step 1: Access Your Google Ads Account

1. Sign in to Your Account: Go to ads.google.com and sign in with your Google credentials.

2. Navigate to the Tools Section: Once logged in, find the "Tools and Settings" icon, which looks like a wrench, then click on Scripts.

Step 2: Click on “Frequency” next to each Script and choose when to run the script.

You’ll have options like:

• Frequency: How often do you want the script to run? Once, Hourly, Daily, Weekly, or Monthly?
• Time of day: Choose the exact time you want the script to run. Be aware of time zones.

Don’t forget to hit Save once you set your desired frequency. You should also know that Google Ads scripts do have some frequency limitations.

Step 3: Monitor and Adjust as Needed

1. Check for Errors: After the script is scheduled, you should keep an eye on it. Google Ads will show logs for each time the script runs so you can see if there are any errors.

2. Make Adjustments: If something isn’t working as you expected, you might need to tweak your script or its schedule. This can happen if sales or special events change.

3. Review Performance: It's good practice to check if the scripts are meeting your goals. This might involve adjusting the script or schedule to better fit the results you're aiming for.

Tips for Scheduling Google Ads Scripts

• Start Small: If you’re new to scripts, start with simple tasks. As you get more comfortable, you can do more complex automations.
• Regular Checks: Even though scripts automate your tasks, check on them regularly to make sure they're functioning correctly.
• Backup Important Scripts: Save copies of your scripts somewhere safe, like in Google Drive, in case you need to restore them later.