Automate the management of negative keywords in your Google Shopping Campaigns. This script identifies non-relevant search queries and adds them as negative keywords, ensuring your ads reach the right audience and improving campaign performance.

How do I set up the script?

Copy the script into your Google Ads script editor. Update the REQUIRED_KEYWORDS and CAMPAIGN_LABEL variables with your desired keywords and label.

What if the specified label does not exist?

The script will automatically create the label if it does not exist.

Can I add multiple keywords to the REQUIRED_KEYWORDS variable?

Yes, you can add multiple keywords by listing them within the array, e.g., const REQUIRED_KEYWORDS = ["keyword1", "keyword2"];.

How often should I run this script?

It is recommended to run the script daily to continuously optimize your campaigns by identifying and adding new negative keywords.

What happens if no negative keywords are found?

The script logs a message indicating that no negative keyword additions are required.