This Google Ads script automates the management of negative keyword lists. It ensures proper capitalization, adjusts match types for single-word phrase match negatives, and removes redundant keywords to optimize ad performance.

• Brand Protection: Ensuring all negative keywords related to brand terms are properly formatted and redundant entries are removed.
• Generic Term Management: Streamlining the management of generic negative keywords by correcting match types and capitalization.
• Optimization for Large Accounts: Automating the maintenance of extensive negative keyword lists to ensure they are efficient and error-free.

What happens if both LIST_NAME_CONTAINS and LIST_NAME_DOES_NOT_CONTAIN are empty?

The script will process all available negative keyword lists in the account.

Can I use multiple values in LIST_NAME_CONTAINS or LIST_NAME_DOES_NOT_CONTAIN?

No, only a single value is allowed in each. To include or exclude lists with multiple substrings, you must modify the script logic.

Why convert single-word phrase match negatives to broad match?

Broad match negatives are more flexible and can block a wider range of unwanted queries, making single-word phrase match negatives redundant.

Is it safe to enable REMOVE_REDUNDANT_NEGATIVES?

Yes, the script ensures that redundant negatives are removed without affecting your keyword blocking strategy.