Automated Placement Exclusion Script
Automatically exclude specific domains and URLs from your Google Ads campaigns. This script can operate in list or campaign mode and is configurable to exclude either full URLs or domains, with additional filtering options for exclusions and inclusions.
Full description (What does the script do)
This script automates the process of excluding specific domains and URLs from your Google Ads campaigns based on configurable criteria. It supports both display and YouTube campaigns and can work in either list or campaign mode.
Example Use Cases
- Brand Safety: Automatically exclude placements on domains known for inappropriate content.
- Performance Optimization: Exclude low-performing placements to improve campaign efficiency.
- Geo-Targeting: Exclude placements based on specific geographic domains or languages.
Frequently Asked Questions
What modes does this script support?
The script supports two modes: 'list' and 'campaign'.
Can I exclude both domains and full URLs?
Yes, you can set excludeDomain and excludeUrl to include domains and/or full URLs for exclusion.
How do I specify the date range for placements?
The lastXdays variable determines the lookback period for the placements.
How do I handle exceptions to the exclusions?
You can specify exceptions using the exceptions variable.
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About the listing author
My 7 years in PPC have been focused on video ads and YouTube campaigns. There’s nothing I love more than crafting compelling content that captivates audiences and drives…
My 7 years in PPC have been focused on video ads and YouTube campaigns. There’s nothing I love more than crafting compelling content that captivates audiences and drives…