Automated Text Ad Price Updater
Keep your Google Ads up-to-date with the latest product prices from your Merchant Center feed. This script checks ads labeled with specified labels, updates the price in the ad text, and pauses ads if the price is not found in the feed.
Full description (What does the script do)
This script updates Google Ads with the latest product prices from a connected Merchant Center feed. It ensures that ad headlines and descriptions reflect current prices, pausing ads if the price cannot be found.
Example Use Cases
- E-commerce Campaigns: Keep product prices in your ad text accurate and up-to-date automatically.
- Seasonal Sales: Ensure that sale prices are reflected in your ads during promotional periods.
- Product Catalog Maintenance: Regularly update prices for a large number of products without manual intervention.
Frequently Asked Questions
What happens if the price is not found in the Merchant Center feed?
The script will pause the ad to prevent displaying outdated price information.
Can I use multiple labels for identifying ads?
Yes, the script checks ads labeled with either AD_LABEL_HEADLINE or AD_LABEL_DESCRIPTION.
What if the Merchant Center connection fails?
Ensure that the user running the script has access to the Merchant Center and that the Advanced API 'Shopping content' is enabled.
Why do I need to specify a decimal separator?
Different regions use different decimal separators (e.g., "," in Europe vs. "." in the US). The script uses this setting to correctly format prices.
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About the listing author
With 6 years in PPC, I’m passionate about optimizing ad copy and landing pages to generate quality leads. Outside of work, I’m a certified scuba diver with a passion for…
With 6 years in PPC, I’m passionate about optimizing ad copy and landing pages to generate quality leads. Outside of work, I’m a certified scuba diver with a passion for…