This Google Ads script analyzes your Shopping and Search campaigns, categorizing products and keywords based on their conversion performance. It generates a report highlighting non-converters, long-tail converters, and top converters, and optionally sends the report via email.

1. Budget Optimization: Identify non-converting and low-converting items to optimize budget allocation.
2. Performance Monitoring: Regularly monitor the performance of products and keywords in your Shopping and Search campaigns.
3. Reporting and Insights: Generate detailed reports for stakeholders, highlighting key performance metrics and areas for improvement.

How do I set up the script?

Copy the script into your Google Ads script editor. Update the DATE_RANGE, LONG_TAIL_CONVERSIONS_THRESHOLD, EMAIL_RECIPIENTS, and EMAIL_SUBJECT variables according to your needs.

Can I customize the date range for the analysis?

Yes, you can update the DATE_RANGE variable to a different date range such as "LAST_7_DAYS" or "LAST_90_DAYS".

What does the LONG_TAIL_CONVERSIONS_THRESHOLD variable do? A3: It sets the threshold for categorizing items as long-tail converters. Items with conversions below this threshold are considered long-tail.

How often should I run this script?

It is recommended to run the script regularly (e.g., weekly or monthly) to keep track of campaign performance and optimize budget allocation.

Can I disable the email report?

Yes, set the EMAIL_REPORT variable to false if you do not want to receive email reports.