This script automates the activation and pausing of call-only ads in Google Ads based on a predefined weekly schedule. It ensures your call-only ads are only active during business hours or other specified times, maximizing efficiency and preventing unnecessary spend outside of operational hours.

• Optimizing Spend: Ensure call-only ads only run during business hours or times when calls can be handled.
• Streamlining Management: Automate manual activation and pausing tasks for call-only ads.
• Business Hours Alignment: Prevent wasteful ad spend by ensuring ads are not shown outside of operational hours.

How do I label my call-only ads?

In Google Ads, navigate to your call-only ads, select them, and apply a label (e.g., "Call-Only"). This label must match the callOnlyLabel variable in the script.

Can I run ads for specific hours on certain days?

Yes, you can configure time ranges for each day in the schedule variable.

What happens on days with no schedule?

If a day has no schedule or is explicitly set to an empty array (e.g., 'Sunday': []), all call-only ads for that day will be paused.

What if my ads are already paused or active?

The script only changes the status if necessary. For example, an already paused ad will not be paused again.

How often should I run this script?

Schedule the script to run hourly to ensure ads are activated or paused as close as possible to the scheduled times.