This Google Ads script automates the process of excluding exact match keywords from Dynamic Search Ads (DSA) campaigns. It identifies exact match keywords in specified campaigns and adds them as negative keywords in the DSA campaigns to prevent overlap and improve targeting efficiency.

1. Prevent Overlap: Ensure DSA campaigns do not compete with exact match keywords from other campaigns by excluding them.
2. Optimize Targeting: Improve the efficiency of your DSA campaigns by avoiding redundant keywords.
3. Automate Management: Save time by automating the exclusion of exact match keywords from DSA campaigns.

How do I set up the script?

Copy the script into your Google Ads script editor. Update the EXACT_MATCH_CAMPAIGN_NAME and DSA_CAMPAIGN_NAME variables with your desired values.

What does the LOG variable do?

The LOG variable enables logging. Set it to true to check for errors and monitor actions, and set it to false to improve script performance once it runs smoothly.

Can I use partial campaign names for the selectors? A3: Yes, the script uses regular expressions to match campaign names containing the specified strings.

How often should I run this script?

It is recommended to run the script regularly (e.g., daily or weekly) to keep your DSA campaigns updated with the latest exact match keyword exclusions.

Can I log the actions performed by the script?

Yes, set the LOG variable to true to enable logging of actions such as finding and excluding keywords.